Our Goal
To brew our premium beers, we use only high quality ingredients. As climate change places greater strain on growers, sustainability across the entire supply chain is increasingly important.
To ensure long-term supply of high quality ingredients, we strive to source 100% of our raw materials sustainable across Europe. We are working closely with growers and partners to encourage the development and practice of sustainable agriculture.
Our Commitment
We are leveraging existing best practices and local partnerships with farmers, co-operatives and academia to transition to sustainable sourcing in a manner that allows producers to stay viable. We have therefore developed Sustainable Procurement Principles that surpass our responsible sourcing policies to address key agriculture sector challenges in supplying sustainable raw materials.
We encourage and support our suppliers to embed sustainability in their operations, starting with nature and biodiversity protection, reduction of water use, and elimination of carbon footprints during work to promote smart farming.
Our Journey
We are proud that 100% of the barley we use in the Czech Republic, Slovakia and Italy is sourced locally, most of it directly from farmers. To achieve this, we work with over 100 barley growers in the Czech Republic and Slovakia and over 1500 farmers in Italy.