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Asahi Introduces ZEITAKU SHIBORI to U.S. Consumers

Asahi Beer USA has announced the U.S. introduction of Asahi Zeitaku Shibori (Shibori), Asahi Group Holding’s premium Japanese ready-to-drink (RTD) brand and the first Asahi RTD to be produced in the United States. The launch represents an important step in Asahi’s global expansion of its Beer Adjacent Categories portfolio and highlights the company’s growing investment in North American production at its Octopi production site in Waunakee, Wisconsin.