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Peroni Nastro Azzurro Unveils Iconic Brand Evolution

Peroni Nastro Azzurro, the UK’s most-loved premium lager brand,1 has unveiled a new, multi-year creative expression to showcase the heritage of the brand as an icon of effortless Italian style and support UK customers across on- and off-trade. Launching at the end of March 2026, Peroni Nastro Azzurro presents Only Peroni, a visually arresting new global brand platform that rightfully positions the brand as a stylish, Italian icon of the beer category. Because, as the Peroni family said at its launch in 1963: “Peroni Nastro Azzurro is more than a beer, it’s an Italian masterpiece.”