1889
Osaka Beer Brewing Company established by Komakichi Torii, with the goal of producing an authentic Japanese beer.
Before the paths of Asahi in Japan and our breweries in Europe came together, each of them had a long history of its own. How the time flew with Asahi and particular our European breweries that now belong to it?
asahi
Osaka Beer Brewing Company established by Komakichi Torii, with the goal of producing an authentic Japanese beer.
Asahi Beer launched. "Asahi" (rising sun) was named with the pride of a beer from the land of the rising sun, symbolizing promise and growth as the morning sun rises.
Asahi Beer wins gold medal at 1900 Paris Expo and receives numerous awards in Japan and abroad.
Asahi Breweries created through the breakup of Dai Nippon Breweries under Japanese post-war economic reforms for decentralization, as part of a push by the occupation government to encourage economic democratization.
Asahi Cider was launched – alcoholic beverage made from the fermented juice of apples.
Japan’s first aluminum canned beer.
Corporate Identity launched and corporate mark redesigned.
Asahi Super Dry launched. Japan's first dry draft beer with a crisp and refreshing taste (not bitter or heavy). Revolutionizes the beer industry in Japan.
Asahi Super Dry launched in 12 European countries.
Asahi Beer reclaims top share of Japanese market after 45-year interval.
Asahi Food & Healthcare Co., Ltd. established.
Asahi acquired the stock of a leading
freeze-dried food company, Amano
Jitsugyo Co., Ltd.
Changed to pure holding business
structure under Asahi Group
Holdings, Ltd.
europe
Grolsch Brewery founded by Willem Neerfeldt in Groenlo.
The first reference to the brewery in Tychy, owned by the House of Promnoc, appears.
Timisoara Brewery established, at the initiative of the Austrian authorities ruled by Prince Eugene of Savoy.
Establishment of the Dojlidy brewery.
A large brewing plant was erected in Dojlidy
in 1768.
Birth of a legend. Beer in Pilsen used to be
brewed alternately by individual burghers
with brewing rights. The quality varied, so
the burghers of Pilsen had the idea of setting
up their own brewery to make good beer.
On 5th October 1842 in the new Burghers’
Brewery the brewer Josef Groll brewed the
first batch of the new Pilsner beer that
soon conquered the world.
1845 is an important year for Fuller’s.
It was then that the partnership papers of
Fuller, Smith & Turner were officially signed,
marking the start of something special for
London's brewery scene.
Birra Peroni Company established by Francesco
Peroni in the North of Italy.
First batch of Kőbányai Ser produced
in Budapest. The brewery, later tobecome
the leading brewery in Hungary, still operates
on the original premises.
Pilsner Bier trademark. As the popularity of Pilsen lager spread throughout Bohemia and the countries around, imitations started to appear. So, in 1859 the Burghers’ Brewery had registered “Pilsner Bier” as a trademark, although this is also used by other beers from Pilsen.
Velké Popovice brewery founded. František Ringhoffer buys a brewery with a mill, fermenting cellar and malt kiln for his estate in Kamenice, and founds the Velké Popovice Brewery. The first 60hl batch of beer sees the light of day on 15th December. One year later the brewery is producing 18,000 hl, a figure which increases to 80,000 hectolitres of beer after extensive reconstruction work in 1902.
Beginning of the brewery located
in Cluj-Napoca.
Brewery in the Romanian city of Brasov established.
Foundation of the Hugger Brothers
Brewery in Poznań.
Theo de Groen introduces the half-liter Swingtop bottle, which has a porcelain cap,
a rubber gasket and a metal clamp.
The production of Pilsner lager passes the magical threshold of one million hectolitres. The Burghers’ Brewery becomes the largest brewery in Europe.
Fuller’s London Pride, one of Britain’s most iconic Beers was first brewed. London Pride took its name from the Latin for a flower, “Saxifraga × urbium”, that arose from the rubble in Blitz-hit areas of wartime London, and thrived against all odds becoming a symbol of hope. It has been brewed beside the River Thames ever since.
Birra Peroni born in 1963.
First batch of beer brewed in the Šariš brewery.
Cornish Orchards launched - Andy Atkinson arrived at Westnorth Manor Farm with his herd of dairy cattle in the spring of 1992. The farm is part of the Duchy of Cornwall Estate.
International expansion of South African Breweries into emerging markets begins with the purchase of majority control of Dreher Breweries, the largest brewer in Hungary.
Dark Star Brewing Co launched in the cellar
of a pub in Brighton.
South African Breweries join Polish market. Technological investment process and the implementation of modern enterprise management techniques begin.
South African Breweries acquired their first brewery in Romania in Buzau.
South Africal Breweries acquired
the Šariš brewery.
Lech Browary Wielkopolski and Tyskie Browary Książęce merge and form together Kompania Piwowarska SA. One of the largest and most modern brewing companies in Poland is established.
South African Breweries acquired
Plzeňský Prazdroj.
SABMiller`s operations in Romania united
under Ursus Breweries.
Our common journey begins…
Asahi acquired SABMiller’s beer businesses in Central Europe. Asahi Breweries Europe Group created.
Asahi Super Dry partnership with City Football Group commences and includes teams in Manchester City (UK), Melbourne (Australia), Yokohama F. Marinos (Japan), Sichuan Jiuniu (China).
As we emerge from the global Covid-19 pandemic stronger than ever with a renewed focus on innovation, we share our new Asahi Europe & International purpose of Creating Meaningful Connections.
Asahi Super Dry, an icon of modern Japan promises to take rugby fans on a journey beyond the expected through our partnership of the Rugby World Cup 2023 in France.
Asahi Super Dry 0.0% launches as an alcohol-free alternative offering consumers the same signature crisp, refreshing, super dry taste that has led Asahi Super Dry to being the number one selling beer in Japan.
We acquire Octopi, our first production facility in North America located in Waunakee, Wisconsin.
The Asahi Group introduces a new visual identity and corporate statement ‘Make the world shine’ which Asahi Europe & International also adopts. The 'Sunrise Arc' signifies the morning sun, or 'asahi' in Japanese, symbolizing our aspiration to brighten the world as the morning sun does.
A new multi-year partnership sees Peroni Nastro Azzurro 0.0% enter a new racing chapter alongside Scuderia Ferrari, continuing the motorsport sponsorship journey. A destined relationship between two Italian icons. the partnership celebrates the passion and style exemplified by two Italian icons.