We believe in a world where all people can shine.

At Asahi Europe & International we celebrate and respect difference, and support everyone’s freedom to be their true selves - at work, at home, at play.

We’re in the business of creating meaningful connections and bringing fun to life for people through our products and services. We do this throughout the world every day.

And we pledge to do our part to support a world where everyone has the same opportunity for success, happiness, and fun, whatever that means to them.

We’re proud to introduce our new vision and action plan for Diversity, Equity & Inclusion – shine AS YOU ARE - and created a new video, which you can access on our new DE&I page here.

#WeAreAsahi #shineASYOUARE

More stories

8/11/2022

Case Study: 100% renewable electricity use in Poland - How we decreased our carbon footprint there by 66% in just two years

The past couple of years have affected all businesses, and many have redefined their priorities, strategies, and goals. At Asahi Europe and International (AEI), we did not let economic challenges presented by global pandemic distract us from our progress towards addressing climate change. At Asahi Europe and International (AEI) we act in a way that will enable future generations to fulfil their needs and aspirations, and we do this by placing sustainability at the heart of our business strategy. As well as setting ourselves ambitious targets on sustainability, we have also accelerated our efforts to make actionable change across our business and wider value chain. Our main long-term commitments by 2030 are to achieve carbon neutrality within our breweries and to work with partners to cut our carbon footprint across the whole supply chain by 30%.

Read more
4/1/2022

Introducing Peroni Nastro Azzurro 0.0%

Our Super Premium Italian brand, Peroni Nastro Azzurro launches a new 0.0% alcohol-free brand, offering the same crisp, refreshing taste and superior Italian quality as Peroni Nastro Azzurro.

Read more
8/25/2023

Radegast Raises Awareness of Water Scarcity in Nature with Beer Brewed from Humidity in the Air

Radegast (part of Plzeňský Prazdroj, an Asahi Europe & International subsidiary) was the first brewery in Central Europe to brew beer from water extracted from humidity in the air. The water was collected and treated thanks to a unique device developed by scientists from the Czech Technical University in Prague. The intention of this special project is to draw attention to the loss of water in nature, further the dialog, ambition and action for water conservation. The Radegast brewery has long been among the breweries with the lowest specific water consumption in the world and we are constantly looking for other ways to save this vital resource and return it to nature.

Read more