We believe in a world where all people can shine.

At Asahi Europe & International we celebrate and respect difference, and support everyone’s freedom to be their true selves - at work, at home, at play.

We’re in the business of creating meaningful connections and bringing fun to life for people through our products and services. We do this throughout the world every day.

And we pledge to do our part to support a world where everyone has the same opportunity for success, happiness, and fun, whatever that means to them.

We’re proud to introduce our new vision and action plan for Diversity, Equity & Inclusion – shine AS YOU ARE - and created a new video, which you can access on our new DE&I page here.

#WeAreAsahi #shineASYOUARE

More stories

1/30/2024

Releasing the Italian Passion: Peroni Nastro Azzurro 0.0% Launches New Global Partnership with Ferrari

Peroni Nastro Azzurro 0.0%, the super premium Italian beer brand from Asahi Europe & International, has today announced a new global partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0% enter a new racing chapter alongside Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series, continuing the motorsport sponsorship journey. A destined relationship between two Italian icons, the partnership will celebrate the passion and style exemplified by both Peroni Nastro Azzurro 0.0% and Ferrari aspiring to elevate the racing experience for fans around the world.

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4/1/2022

Introducing Peroni Nastro Azzurro 0.0%

Our Super Premium Italian brand, Peroni Nastro Azzurro launches a new 0.0% alcohol-free brand, offering the same crisp, refreshing taste and superior Italian quality as Peroni Nastro Azzurro.

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