Building on centuries of brewing heritage, Asahi Europe & International (AEI) represents great quality, exceptional taste, and fun experiences in all corners and cultures of the world. In line with our strategy to grow sales of our portfolio of iconic global brands, we are pleased to announce a strategic evolution of our relationship with Capital (Capital F&B Pte Ltd.), the Singapore based food and beverage distributor and exclusive distributor of our global brands Peroni Nastro Azzurro, Grolsch and Pilsner Urquell in Singapore.

Under a new partnership agreement, AEI has acquired a majority stake in Capital which will be managed as a joint venture going forward. Together with our ambitious growth plans and shared partnership mindset since our relationship began in July 2020, we are excited for the future of premium beer in Singapore.

More stories

6/17/2019

Alcohol and Baby Belly Don’t Go Together

Although beer is a great drink for refreshment and its perfectly balanced taste is almost irresistible, there are certain groups of people who shouldn’t be drinking it. Therefore back in 2015 in Romania, we launched a campaign focused on pregnant women.

Read more
9/2/2022

Grolsch brews best 'Weizen' and 'Barleywine' in the world

After Grolsch (part of Asahi Europe & International) received thirteen awards in the first round of the World Beer Awards (WBA) last month, it managed to secure no less than two world titles during the grand finale: Grolsch Krachtig Kanon and Grolsch Puur Weizen can now call themselves 'Best Beer in the World' within their category for one year.

Read more
8/2/2022

Innovation in Poland - Tracking our assets to ensure our beer is always cool for our consumers

Like any other FMCGs, Asahi has significant investments in commercial assets, including approximately 80,000 coolers and refrigerators in Poland, managed by Kompania Piwowarska (KP). Tracking the ‘health’ of these assets spread across 60,000 sales points in the country, is difficult. Half are located in licenced premises including bars and restaurants (on-trade), and half in outlets like shops and supermarkets (off-trade). Each year, a significant number are reported broken or missing.

Read more
2/21/2020

Cheers to another 165 years of Dreher!

History of the largest brewery in Hungary, Dreher, dates back to the year of 1854. Since then its beers have been making lives of (not only) Hungarians more enjoyable. That’s why we decided to celebrate its 165th anniversary mostly with its founder’s legacy!

Read more