Building on centuries of brewing heritage, Asahi Europe & International (AEI) represents great quality, exceptional taste, and fun experiences in all corners and cultures of the world. In line with our strategy to grow sales of our portfolio of iconic global brands, we are pleased to announce a strategic evolution of our relationship with Capital (Capital F&B Pte Ltd.), the Singapore based food and beverage distributor and exclusive distributor of our global brands Peroni Nastro Azzurro, Grolsch and Pilsner Urquell in Singapore.

Under a new partnership agreement, AEI has acquired a majority stake in Capital which will be managed as a joint venture going forward. Together with our ambitious growth plans and shared partnership mindset since our relationship began in July 2020, we are excited for the future of premium beer in Singapore.

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6/13/2023

Dreher's Corporate Philosophy and Purpose Inspired one of the Best Selling Books in Hungary

Dreher (part of Asahi Europe & International) is one of Hungary's oldest established breweries. The company, which has evolved steadily through 4 generations of the Dreher family, became a role model in premium beers and continuous innovation on 5 continents by the beginning of the 20th century. Throughout the storms of history Dreher endured several serious challenges, but it was able to successfully preserve its existence and dominant role. It received many titles and awards for its brand, products, and capabilities. With the communist nationalization in 1948, the quality approach was replaced by a focus on simpler needs and mass production. The privatization of the 1990s brought the introduction of new products and the refurbishment of the factory, but the focus remained on the high-volume products.

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6/17/2019

Alcohol and Baby Belly Don’t Go Together

Although beer is a great drink for refreshment and its perfectly balanced taste is almost irresistible, there are certain groups of people who shouldn’t be drinking it. Therefore back in 2015 in Romania, we launched a campaign focused on pregnant women.

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