For the first time ever, in the Romanian market, Peroni Nastro Azzurro is launching its first alcohol-free beer flavors in the super-premium segment. The two new variants, Peroni Limone di Sicilia and Peroni Arancia Rossa, both with 0.0% alcohol, are inspired by the brand’s Italian style.
“We are excited to expand the Peroni Nastro Azzurro alcohol-free range with two new variants, Limone di Sicilia and Arancia Rossa, and, with this launch, to welcome our new brand ambassadors, Mădălina Ghenea and Chef Richard Abou Zaki, who bring these new flavors to life. These products are suitable for any consumption occasion, whenever you want to bring a touch of Italy closer. Ther flavors are an invitation to savor the unmistakable Italian style of Peroni and to turn any moment into a memorable experience,” said Georgiana Marcu-Mirea, Senior Brand Manager Peroni Nastro Azzurro, Ursus Breweries (part of Asahi Europe & International).
The flavor of Sicilian lemons and red oranges in every can
The new products deliver a strong, flavorful taste, taking the Peroni Nastro Azzurro 0.0% experience to the next level. Peroni Limone di Sicilia offers a refreshing taste, with rich aromas of Sicilian lemon, while Peroni Arancia Rossa delights with its freshness, complemented by the delicate aromas of red oranges. Both variants bring an extra sense of refreshment to any time of day, perfect for those who prefer the refined Peroni taste in a non-alcoholic beer variant with fruity notes and are already available in major retail chains in Romania.
