Asahi Super Dry is the Official Beer of Rugby World Cup 2023 which kicked off on Friday 8th September with the opening match between hosts France and New Zealand. Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique SuperDry taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.

Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.

Asahi Super Dry and new Asahi Super Dry 0.0% are being served at tournament venues and fanzones across France, spanning 48 matches in 9 cities, while Dubai, Dublin and London also have their own dedicated fanzones.

In an innovative first, World Rugby is launching the first-ever Official Rugby World Cup podcast presented by Asahi Super Dry. The Official Rugby World Cup 2023 Podcast presented by Asahi Super Dry will feature an incredible array of talent from across the rugby world and beyond joining host and BBC Morning Live presenter Gethin Jones to discuss rugby’s biggest tournament on earth and all the things it embodies.

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