Asahi Super Dry is the Official Beer of Rugby World Cup 2023 which kicked off on Friday 8th September with the opening match between hosts France and New Zealand. Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique SuperDry taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.

Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.

Asahi Super Dry and new Asahi Super Dry 0.0% are being served at tournament venues and fanzones across France, spanning 48 matches in 9 cities, while Dubai, Dublin and London also have their own dedicated fanzones.

In an innovative first, World Rugby is launching the first-ever Official Rugby World Cup podcast presented by Asahi Super Dry. The Official Rugby World Cup 2023 Podcast presented by Asahi Super Dry will feature an incredible array of talent from across the rugby world and beyond joining host and BBC Morning Live presenter Gethin Jones to discuss rugby’s biggest tournament on earth and all the things it embodies.

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10/26/2023

Dreher Launches the Largest Ever Investment Program in the Hungarian Beer Industry

Marking its 170th anniversary, the Kőbánya (Budapest) based company, part of Asahi Europe & International, rolls out a groundbreaking HUF 100 Billion development program spearheaded by Asahi Group Holdings and Asahi Europe & International. This promises to fortify the longevity of Dreher Breweries. Building on previous years' investments, this newly unveiled multi-year initiative will elevate the entire beer production process. It aims not only to augment capacity and efficiency but also to fulfill the company's rigorous legacy building and sustainability objectives.

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9/8/2022

Asahi Super Dry sets out plans to thrill fans at Rugby World Cup 2023 with one year to go

Asahi Super Dry, Official Beer of Rugby World Cup 2023, is celebrating “one year to go” by finalising plans to provide fans with Beyond Expected experiences both at the tournament and at home. Japan’s Number 1 Beer will be served at all tournament venues and fanzones across France, spanning 48 matches in 9 cities, in addition to being showcased to a global audience of over 857 million rugby fans across 200 countries world-wide. As well as enjoying the premium super dry taste, fans from around the world will be rewarded with ticket giveaways and exclusive match day experiences at every game, including behind the scenes stadium tours and pitch-side access to watch teams sing their national anthems.

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