This year Peroni Nastro Azzurro is proud to be official beer of the 44th Ryder Cup, one of the most important and prestigious international golf events in the world. The event takes place from 26 September to 1 October at the Marco Simone Golf Club in Rome, which will be branded in Peroni Nastro Azzurro’s premium Italian style with our House of Peroni Nastro Azzurro bringing the brand to life for guests to live every moment alongside world class golf.

As well as the House of Peroni, the brand will be visible across many other areas during the course of the tournament including club houses and food & beverage areas.

All Ryder Cup guests will have access to the House of Peroni and the related hospitality area, giving them the the chance to taste our portfolio and pair it with great food. Attendees will be able to enjoy the tournament from the terrace, where it will also be possible to sample new Peroni Nastro Azzurro Stile Capri and "Live every moment" in style.

More stories

8/2/2022

Innovation in Poland - Tracking our assets to ensure our beer is always cool for our consumers

Like any other FMCGs, Asahi has significant investments in commercial assets, including approximately 80,000 coolers and refrigerators in Poland, managed by Kompania Piwowarska (KP). Tracking the ‘health’ of these assets spread across 60,000 sales points in the country, is difficult. Half are located in licenced premises including bars and restaurants (on-trade), and half in outlets like shops and supermarkets (off-trade). Each year, a significant number are reported broken or missing.

Read more
3/14/2023

New LECH Nowy Staw III wind farm producing energy for Kompania Piwowarska

As of 2021, 100% of the electricity needs of the breweries owned by Kompania Piwowarska are covered with wind energy supplied by RWE. Our newly launched wind farm LECH Nowy Staw III is located near the town of Nowy Staw, about 50 km south-east of Gdansk. The LECH Nowy Staw III wind farm, owned and operated by RWE, is comprised of three turbines, which together have a total installed capacity of 12 megawatts (MW) and meets 54% of Kompania Piwowarska’s demand for electricity necessary to brew beer in the Dojlidy Brewery, Lech Browary Wielkopolski and Tyskie Browary Ksiazece, while the remaining 46% is already delivered by the existing wind farms in Nowy Staw.

Read more