As part of our Legacy 2030 sustainability ambition to have 20% of our portfolio made up of alcohol-free beverages by 2030, Asahi Europe & International (AEI) continues to prioritize more sustainable production while offering consumers more choice to suit different occasions, without having to compromise on taste.
From March 2023, Kozel 0,0% will be launched in Poland.
Kozel 0,0% will replace Kozel Non-Alcoholic in all existing markets where it is sold, namely South Korea, Finland, Croatia, Slovenia and Serbia.
A perfectly balanced blend between a pilsner, caramel malts and aromatic hops, Kozel 0,0% is brewed combining an innovative Japanese de-alcoholising technology and a unique new recipe crafted by expert Czech brewers.
Recognising the global consumer trend towards healthier lifestyle choices, and thanks to innovative de-alcoholising technology and a unique new recipe crafted by our expert Czech brewers together with the innovative Japanese technology, Kozel 0,0% was born. Full of taste with its perfectly balanced blend between a pilsner, caramel malts and aromatic hop, it’s distinct flavour gives it the competitive advantage of being the best long-awaited alternative for beer lovers who want a quality, full-bodied beer, without alcohol.
Kozel Non-Alcoholic, 0,5% ABV, was previously launched in selected international markets to address this growing global trend of the non-alcoholic beer (NAB) segment. Kozel Non-Alcoholic proved successful amongst its reach but held limited opportunity to expand into new markets where 0,0% ABV is required by law to be treated as ‘non-alcoholic’.
Commenting on the launch, AEI Global Brands Director Ard Bossema said: "For us it was time to deliver a 0,0% lager that not only didn’t compromise on great taste or intensity, but improved it, as well as keeping the same much-loved semi-dark colour profile as Kozel Non-Alcoholic. And this is Kozel 0,0%’s differentiator in the growing NAB space: it’s distinct flavour and colour”.
From March 2023, Kozel 0,0% will be launched in Poland and will replace Kozel Non-Alcoholic in existing markets where it is sold (South Korea, Finland, Croatia, Slovenia, Serbia). In the following years, it will be rolled out to new markets.
It’s rollout will be supported across the countries through full trade and digital multimedia communication, to drive awareness and trial for new alcohol-free beer.