Like any other FMCGs, Asahi has significant investments in commercial assets, including approximately 80,000 coolers and refrigerators in Poland, managed by Kompania Piwowarska (KP). Tracking the ‘health’ of these assets spread across 60,000 sales points in the country, is difficult. Half are located in licenced premises including bars and restaurants (on-trade), and half in outlets like shops and supermarkets (off-trade). Each year, a significant number are reported broken or missing.

This prompted our Digital Innovation and Polish Sales Operations Teams, in collaboration with students from the CEMS Program, (Master in International Management in collaboration with the Prague University of Economics and Business), to find a quick, viable and scalable solution.

After extensive research, listening to our clients’ needs, the teams proposed a mobile application that can support predictive maintenance and allow tracing, via tracking sensors. This solution is now being validated by our Microsoft partner. Through this work we are not only nurturing young future talent, we’re also leveraging cutting edge technology to eliminate waste, remove time consuming manual tasks and reduce energy consumption.

Following trials, we have high hopes this intelligent tracking system will help support our trade partners, and offer consistent cool beer to our consumers, supporting our purpose of creating meaningful connections.

More stories

1/27/2020

Grolsch on the way to neutral emissions

A modern brewery is also a sustainable brewery. And one of the oldest beer makers in the Netherlands, Grolsch, is going to become an exceptional one because it has been using only green electricity from the beginning of the year.

Read more
8/11/2022

Asahi Europe & International colleagues embrace RE:CONNECTION with communities through our shared purpose of Creating Meaningful Connections

“It is hard to overstate the value of our connections with our local communities”. Truly embracing our purpose of Creating Meaningful Connections, our RE:CONNECTION community program is focused on growing the relationship between our breweries and local communities, using our company’s resources and technologies in projects across Europe and the world. Through these partnerships we can best contribute to nature, society and the communities that we operate in.

Read more
6/13/2023

Dreher's Corporate Philosophy and Purpose Inspired one of the Best Selling Books in Hungary

Dreher (part of Asahi Europe & International) is one of Hungary's oldest established breweries. The company, which has evolved steadily through 4 generations of the Dreher family, became a role model in premium beers and continuous innovation on 5 continents by the beginning of the 20th century. Throughout the storms of history Dreher endured several serious challenges, but it was able to successfully preserve its existence and dominant role. It received many titles and awards for its brand, products, and capabilities. With the communist nationalization in 1948, the quality approach was replaced by a focus on simpler needs and mass production. The privatization of the 1990s brought the introduction of new products and the refurbishment of the factory, but the focus remained on the high-volume products.

Read more
11/21/2019

Fresh wind for our Polish beers

We want all beer to be made using sustainable electricity. So it is a pleasure for us to announce the energy deal with innogy which means that Kompania Piwowarska’s is switching to wind power.

Read more