Asahi Europe & International (AEI), the international branch of Asahi Group Holdings, today announced the acquisition of Octopi Brewing, a leading contract beverage production and co-packing facility located in Waunakee, Wisconsin.

This investment represents a significant step forward in accelerating Asahi’s growth journey along with its global ambitions for Asahi Super Dry, Japan’s most popular beer, which will now be brewed in the U.S. for the first time.

The addition of a North American production facility will allow Asahi to grow sales in the U.S. and Canada, as well as offer significant sustainability benefits, including reducing emissions and supporting Asahi’s ambition to become carbon neutral across its wider supply chain by 2050.

“Local production in North America has been an ambition of ours for some time because of the benefits it will bring,” said Paolo Lanzarotti, CEO, Asahi Europe & International. “With complementary strengths and a shared growth mindset, Asahi and Octopi maintain a commitment to creating meaningful connections with our partners, the communities in which we operate and the planet”.

Octopi Brewing’s modern production facility was built from the ground up in 2014 to make a wide range of beverages, including beer and ready to drink products, using state-of-the-art packaging lines that can accommodate multiple styles and sizes of bottles and cans for maximum flexibility.

Victoria Segebarth, Managing Director, EMEA & Americas at Asahi Europe & International said “By making this investment we are taking a major step forward in accelerating the growth journey of our global brands, expanding awareness, reach and access across North America through existing and new on and off trade partners”

Over the coming year, Octopi will be integrated into AEI’s U.S. subsidiary, Asahi Beer USA, and will begin production of key global brands Asahi Super Dry and Kozel for the North American marketplace along with a wider portfolio of brands for distribution and sale in Canada. Octopi will continue its co-packing operations and its existing leadership team will remain in place under Isaac Showaki, President, Octopi Brewing

Asahi will also invest additional capital to help meet the technical standards required to produce Asahi Super Dry, under the supervision of Japanese brew masters in the U.S. following the same exacting standards, recipe and brewing process used in Asahi’s existing breweries.

First introduced in 1987, Asahi Super Dry is Japan’s #1 bestselling beer and has become a global icon of modern Japan. Brewed to authentic Japanese standards using only the finest ingredients and latest technology, Asahi Super Dry delivers a crisp, clean and quick finish that never lingers.

Asahi Group Holdings, Ltd., is a global food and beverage production leader headquartered in Tokyo with a diverse portfolio of brands, including premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.  


More stories


Dreher's Corporate Philosophy and Purpose Inspired one of the Best Selling Books in Hungary

Dreher (part of Asahi Europe & International) is one of Hungary's oldest established breweries. The company, which has evolved steadily through 4 generations of the Dreher family, became a role model in premium beers and continuous innovation on 5 continents by the beginning of the 20th century. Throughout the storms of history Dreher endured several serious challenges, but it was able to successfully preserve its existence and dominant role. It received many titles and awards for its brand, products, and capabilities. With the communist nationalization in 1948, the quality approach was replaced by a focus on simpler needs and mass production. The privatization of the 1990s brought the introduction of new products and the refurbishment of the factory, but the focus remained on the high-volume products.

Read more

In Hungary, Moderate Alcohol Consumption is on the Curriculum

As a result of the "I drink smart!" initiative by Dreher Breweries (part of Asahi Europe & International), the topic of responsible alcohol consumption has become part of university classes. The pilot course of the program's UNI series started at Budapest Metropolitan University in the fall of 2022. Since the program's start, over a hundred graduate and postgraduate students have studied and designed awareness campaigns on moderate alcohol consumption. Following the success of the pilot semester, the unique initiative continues on other universities as well: Budapest Corvinus University and Moholy-Nagy University of Art and Design also joined with their courses.

Read more

Going full circle with can recycling in Slovakia to reduce our carbon footprint

A deposit return scheme in Slovakia offers beverage producers including Plzeňský Prazdroj Slovensko (part of Asahi Europe & International) the opportunity to purchase collected cans to recycle them and make them into new ones. It is the first scheme of its kind in Europe allowing producers this option. Today, we are proud to be part of this scheme that allows us to close the life cycle of our cans. From 2023, we will increase the share of recycled content in the body of our cans to 75% across full portfolio.

Read more