2.75 litres of water per litre of beer brewed by 2030


litres of water needed to brew one litre of beer was our average across Europe in 2019. We are already the best in our class on the market and continue to cut consumption even further.


is the water-to-beer ratio in our most water-efficient brewery in Nošovice, Czech Republic, in 2019. The brewery also supports several water-related projects in the nearby communities.


less water is what we use now compared to a decade ago. Between 2010-2020, we almost halved our water consumption thanks to new technologies and operational efficiency.

Water is an absolutely crucial ingredient in brewing beer. Due to climate change, water scarcity is also becoming an issue in regions where this was never heard of before. Our aim is to make sure that we secure plentiful water of good quality, both for our breweries and the communities we operate in.

We’ve already done a lot in this area. Over the past decade, we’ve cut our water consumption to a level which is the best in our class not only in Europe, but also worldwide. And we want to go even further.

By 2030, we aim to reach an average consumption in Europe of 2.75 litres of water per litre of beer brewed. At the same time, we are committed to spending less than 3 litres of water to brew a litre of beer in every single brewery we operate in Europe, with the four remaining operations we still need to work on to achieve this.

We will focus on operational efficiency, as well as investing in new technologies that keep water consumption to the minimum, while maintaining the high quality and top-notch hygienic standards of our products. We will also continue to be involved in local water initiatives in our communities and supply chain.