RESPONSIBLE CHOICES

20% share of non-alcoholic products in our portfolio by 2030

4.9%

was the share of non-alcoholic products in our portfolio in 2019

We want our products to be an enjoyable part of our consumers’ lives. This is fundamental to how we do business and why we choose to inspire our consumers to drink better. To support this vision, we will further innovate the non-alcoholic part of our portfolio to offer consumers more choice that suits different consumption patterns. 

We aim to achieve a 20% share of non-alcoholic products* in our portfolio by 2030. In addition, we will continue to strongly advocate for a responsible approach to the promotion and consumption of our products, building on the remarkable progress we have achieved in our markets.