Our Goal
Packaging is essential in providing the highest quality beer to our consumers. We want to create a future in which all our products are sold in fully circular packaging and are proud of the journey we have taken in this direction so far.
Almost half of the beer we brew is already sold in reusable packaging – returnable bottles or on tap in pubs, restaurants and cafes. Our work does not end there, however.
By the year 2030, our ambition is that 100% of the packaging we use is reusable or recyclable.
Our Commitment
We are actively looking for new solutions to reduce the amount of packaging we use. This involves increasing the share of reusable packaging in our products, choosing the right materials, increasing the use of recycled materials, and supporting research to find innovative technological solutions.
Cooperation with all our partners, including packaging producers, retailers, waste collection companies and recyclers, is crucial to achieving improved collection and recycling efficiency. We are also committed to educating our consumers in achieving maximum recyclability in our product life cycles.
Our Journey