Our famous Hungarian Beer Dreher recently renovated its landmark museum in Budapest to mark the 40th anniversary of its opening and was recently listed among the top finalists for National Museum of the Year 2022.

This year, for the second time our museum also participated in the Night of the Museum program, beating last year’s visitor number record at the Dreher Beer Museum.

Located in Budapest, the Dreher Beer Museum offers everything you need to know about beer and the history of Dreher Breweries in Hungary. After redevelopment it now houses a modern and interactive beer history exhibition alongside a temporary exhibition focusing on historical posters and advertising never seen by the public before. This includes a dedicated Asahi corner inviting visitors to share our purpose of Creating Meaningful connections by discovering Tokyo and the world of Asahi.

Next time you are in Budapest, be sure to check it out.

Discover more: https://www.youtube.com/watch?v=of9jIofTqw4

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2/21/2019

Iconic Wheat Beer enters Książęce’s Collection


The Książęce speciality collection has been expanded with Książęce Weizen. It is the sixth permanent variant in the family of beer specialities – extremely refreshing, served in a tall glass, tapered at mid-height with a characteristic head of foam. Perfect for connoisseurs who highly value both taste and the visual aspects of beer.

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