After Grolsch (part of Asahi Europe & International) received thirteen awards in the first round of the World Beer Awards (WBA) last month, it managed to secure no less than two world titles during the grand finale: Grolsch Krachtig Kanon and Grolsch Puur Weizen can now call themselves 'Best Beer in the World' within their category for one year.

The World Beer Awards is a prestigious, global competition that takes place annually. Last year, Grolsch also won two world titles, with Grolsch Frisse Lentebok and Grolsch Kristalheldere Zomerbok. This year, more than 3,200 beers from 50+ countries participated. The beers are tasted blind and judged by an expert jury. "It's a huge honor to have our craftsmanship recognized by a professional jury on this world stage," says Marc Janssen, Master Brewer at Grolsch. "To have won no less than two world titles now, two years in a row, doesn't happen very often. All the brewers at Grolsch can be proud of that."

Master brewer Janssen is extra proud of the world title for Grolsch Weizen: "For me personally, this award means a lot. Almost 20 years ago I brewed Grolsch Weizen for the first time with my father. In 2007, we were also voted the best Weizen in the world"

"But of course, Kanon is also a deserved winner," Janssen continued. This beer is a winner in the Pale Barley Wine category (beer with a high alcohol content and full flavor). Grolsch Krachtig Kanon was first introduced in 1997, when it was part of a series of 6 specialty beers brewed to celebrate the 100th anniversary of the bracket. "Extraordinary that we have received global recognition for two beers we have been brewing for a long time."

More stories

8/11/2022

Asahi Europe & International colleagues embrace RE:CONNECTION with communities through our shared purpose of Creating Meaningful Connections

“It is hard to overstate the value of our connections with our local communities”. Truly embracing our purpose of Creating Meaningful Connections, our RE:CONNECTION community program is focused on growing the relationship between our breweries and local communities, using our company’s resources and technologies in projects across Europe and the world. Through these partnerships we can best contribute to nature, society and the communities that we operate in.

Read more