Rugby World Cup 2023 Kicks Off with Asahi Super Dry as Official Beer

Asahi Super Dry is the Official Beer of Rugby World Cup 2023 which kicked off on Friday 8th September with the opening match between hosts France and New Zealand. Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique SuperDry taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.