As a company we believe that creating and maintaining meaningful connections between people regardless of nationality, ethnicity or background is essential to the well-being of humanity.

Across Asahi and together with our employees we are providing financial support in the order of one million euro towards humanitarian activities to support the Ukrainian people. This includes support for refugees arriving in Poland, Hungary, Czechia, Slovakia and Romania where we operate. We will also be providing humanitarian support directly into Ukraine and for journalists working there and in danger. We continue to support our colleagues from Ukraine financially and by other practical means so they can best help their loved ones in need.

Asahi does not operate in Russia or Belarus and at the beginning of March we stopped exporting our products there.

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5/22/2019

Dreher Gold: Old Traditions with a Modern Twist

Although Hungary might be known for its famous sausages and goulash, it would be a mistake to overlook the well-established local beer culture with its long and interesting history. That became, together with consumers’ insights, the main source of inspiration for Dreher Breweries while creating a new recipe for their popular lager. The results are stirring up the Hungarian market. Why?

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7/3/2019

25 Years of Birell

A few decades ago, alcohol-free beer was an unwanted yet inevitable option for drivers, pregnant women and the like. These days, it’s the drink of choice with ever-increasing popularity for many people.

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