There’s beer, and there’s white wine. Each has its indisputable qualities, but what if you want a single drink with the best of these two worlds combined? That’s where Redd’s Bianco comes in.
The recent addition to the popular flavoured beer family from Kompania Piwowarska is attractive from the start for its unique, slightly dry taste of grapes. Being a refreshing fizzy drink, it offers an alluring alternative to ciders or sparkling wines, and as such, may quickly become popular especially among ladies who tend to enjoy medium dry flavours with a note of sweetness, and a low alcohol content. As a beer, Redd’s Bianco only has 4.5 % alcohol, yet the subtle saturation is reminiscent of Prosecco.
The gentle yet distinctive taste is enhanced by the sophisticated serving method – the company has produced a special dedicated glass for the Bianco, so you can recognise it immediately. The drink is served with a few ice cubes, which emphasises the overall feeling of an easy and relaxed summer evening. In this way, Redd’s Bianco is not only alluring to ladies but also to many gentlemen who may also enjoy the dry and sweet combination. To complete the picture, the drink is sold in uniquely designed bottles.
Brewery or Vineyard
With the coming season, Redd’s Bianco aspires to become the drink of choice at garden parties, barbecues, and many other events. Alternatively, it can be a great starter and icebreaker at longer weekend parties. It’s a typical social drink, perfect for a company of friends. All this is reflected in the main promotional brand tagline for the upcoming months, which states: “Redd’s. Other than others.”
Apart from the Bianco, the company produces a wide range of special beers flavoured with raspberry, pomegranate, cranberry, apple and lemongrass. “The vineyard is a completely new territory to us,” says Izabela Ciupińska, Manager of Kompania Piwowarska and responsible for the Redd’s brand.