Asahi Europe & International (AEI) along with Asahi Group Holdings launched a new NFT Card Collection to celebrate the 36th birthday of Asahi Super Dry, Japan’s No. 1 beer. The Asahi Super Dry Brand Card Collection was made available globally on one of the main NFT marketplaces, OpenSea and subsequently quickly sold out.

  • Japan’s iconic number one selling beer enters the Web3 to celebrate its birthday

  • Asahi Super Dry Brand Card Collection was made available on OpenSea

  • Asahi Super Dry aims to create a stronger connection with fans

Asahi Super Dry Brand Card Collection consists of 36 NFTs. Thirty-five NFTs are common cards representing iconic brand heritages of Asahi Super Dry, delivered worldwide by Asahi Group, including Asahi Europe & International, Asahi Breweries, and other group companies. The remaining NFT is an exclusive card that will give its first owner access to an exclusive In-Real Life (IRL) experience: a special tour in the Super Dry Museum, located at the Ibaraki Brewery in Japan.

Asahi Super Dry Brand Card Collection proves Asahi's willingness to use technology to engage adult consumers on more occasions and represents the Group’s first move into NFT marketplace on a global scale.

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