Asahi Europe & International (AEI) along with Asahi Group Holdings launched a new NFT Card Collection to celebrate the 36th birthday of Asahi Super Dry, Japan’s No. 1 beer. The Asahi Super Dry Brand Card Collection was made available globally on one of the main NFT marketplaces, OpenSea and subsequently quickly sold out.

  • Japan’s iconic number one selling beer enters the Web3 to celebrate its birthday

  • Asahi Super Dry Brand Card Collection was made available on OpenSea

  • Asahi Super Dry aims to create a stronger connection with fans

Asahi Super Dry Brand Card Collection consists of 36 NFTs. Thirty-five NFTs are common cards representing iconic brand heritages of Asahi Super Dry, delivered worldwide by Asahi Group, including Asahi Europe & International, Asahi Breweries, and other group companies. The remaining NFT is an exclusive card that will give its first owner access to an exclusive In-Real Life (IRL) experience: a special tour in the Super Dry Museum, located at the Ibaraki Brewery in Japan.

Asahi Super Dry Brand Card Collection proves Asahi's willingness to use technology to engage adult consumers on more occasions and represents the Group’s first move into NFT marketplace on a global scale.

For more information visit:

More stories


Asahi Super Dry and Opta pick the Players They Tip to go Beyond Expected at Rugby World Cup 2023

Asahi Super Dry, the Official Beer of the Rugby World Cup 2023, has partnered with Opta to celebrate the breakthrough stars of the season, crunching the numbers to give an exciting glimpse into what the future might hold as the countdown to kick-off in France begins. With just under six months to go until the showpiece event, these players have been picked out as ones to watch, and we asked former Wales and Lions captain Sam Warburton for his thoughts on these players – expecting them to make a huge impact come tournament time.

Read more

Mog Cup: drink your cup … and eat it

The use of disposable plastic is a significant environmental issue worldwide. Increasingly, consumers, organisations, and governments are acting to address it, looking for innovative ways that minimise the impact on the planet.

Read more