Campus Peroni launched Nastro Azzuro Nostrano Corn – a first blockchain traceability project

The whole gastronomic scene in Italy is passionate about the local ingredients. Good chefs personally know the producers of their best cuts of meat. In the same way, we know the farmers producing the crops we use to brew our beers. We are making that knowledge available to Nastro Azzurro lovers as well.

 

Nostrano corn is an essential and distinctive ingredient for brewing a stylish and refreshing Nastro Azzurro beer. To promote its value, Birra Peroni prepared through its Centre of Excellence Campus Peroni the first blockchain traceability project.

 

It is called Nastro Azzurro Nostrano Corn – Certified Quality and consists of QR codes on the labels. The codes allow consumers to access specific information about the beer, including the distance from the brewery by using their geolocation. Beer lovers can scan the label and immediately see details about the ingredients of their Nastro Azzurro, as well as the path it took from the brewery to their glass.

 

With this project, we aim to push our sustainable goals even further. We want to promote the transparency of the whole supply chain and keep the logistics as local as possible. Finally, we also want to show our consumers that Birra Perroni perfectly knows its ingredients and always aims for using the best for the best beer.

More stories

6/19/2019

The Art of the Perfect Pour

When it comes to lagers, nothing compares to Pilsner Urquell and its perfectly balanced taste. Generations of people have enjoyed the refreshing bitter-sweet taste of the liquid gold hidden under a layer of thick foam in a dewy glass. But for the perfect experience you need something more. A well-skilled tapster.

Read more
6/21/2019

Checking your BAL can be Fun

With beer power comes great responsibility. Having a drink or two with our friends is something we enjoy, but what we do not enjoy is being reminded that having a good time can have serious consequences. We are here to limit those consequences, by promoting responsible drinking and by proving that checking one’s alcohol levels CAN be fun.

Read more