Unfortunately, nowadays we are spending more time with phones in our hands than chatting with other people. To tackle this issue of digital society, our Polish brand Tyskie conducted an experiment. It opened an elevator bar in an ordinary housing estate.

Warsaw has many blocks of flats, built as an affordable communal housing during the communist era. But paradoxically, more and more of its inhabitants now struggle to identify a face of their neighbour. Tyskie, our Polis brand by Kompania Piwowarska, tried to put them together again with one of their favourite drinks – beer.

Cheers, my neighbour!

The brand opened a temporary elevator bar in one of the common housing estates in Warsaw. It had everything a good bar should contain – proper lightning, a counter, bartender, refreshing Tyskie on tap and first of all it provided a space where people can chat and get to know each other better. And the outcome was incredible.

It proved that beer is bringing people together and despite different personalities living in one house, people successfully found a common language. In many cases, people became close to their neighbours and started to call each other by their first name, which is an informal way of communication in Polish. That’s the spirit we want to bring to all our consumers at Asahi.

So let’s go for a beer with our neighbours and meet some new faces.

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8/11/2022

Case Study: 100% renewable electricity use in Poland - How we decreased our carbon footprint there by 66% in just two years

The past couple of years have affected all businesses, and many have redefined their priorities, strategies, and goals. At Asahi Europe and International (AEI), we did not let economic challenges presented by global pandemic distract us from our progress towards addressing climate change. At Asahi Europe and International (AEI) we act in a way that will enable future generations to fulfil their needs and aspirations, and we do this by placing sustainability at the heart of our business strategy. As well as setting ourselves ambitious targets on sustainability, we have also accelerated our efforts to make actionable change across our business and wider value chain. Our main long-term commitments by 2030 are to achieve carbon neutrality within our breweries and to work with partners to cut our carbon footprint across the whole supply chain by 30%.

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