Kanpai! and Salute! to Asahi Super Dry and Peroni Nastro Azzurro which have landed two out of the top three spots in the best-selling beer brands in the Drinks International Brand Report 2020.
Asahi Super Dry and Peroni Nastro Azzurro have been named as the #2 and #3 best-selling beer brands respectively in the Drinks International report.
Both beers are in the top five top-trending beer brands in the report and Pilsner Urquell was named the #7 best-selling beer brand. Na zdraví!
The Drinks International Annual Brand Report
With a monthly readership of 12,000 industry opinion leaders, Drinks International is a global influential trade publication. Every January, it draws up the Annual Brand Report which gauges the buying habits of the best bars in the world by surveying their owners, head bartenders, and bar managers.
The sample includes 109 of the best bars from 38 countries around the world. These bars are winners and nominees of the biggest worldwide and regional bar awards, such as Worlds 50 Best Bars & Tails of Cocktail Spirited Awards. The respondents rank their top three 'Best Selling' and 'Best Trending' brands in each category.
The report highlights that the brands' presence and engagement at the leading global Trade Key Opinion Leader events is an important factor in creating a strong brand reputation and recommendation.
“Peroni Nastro Azzurro has narrowed in on bartenders through sponsorship of the Class Bar Awards, Tales of the Cocktail and London Cocktail Week. Meanwhile Asahi has a growing team of brand ambassadors and partnered with The Worlds 50 Best Bars".
View the full report online at Drinks International with the section on beer brands on page 42-43.