Peroni Nastro Azzurro is launching its first-ever flagship bar in Dubai at InterContinental Dubai Marina. REX Bar, the new rooftop destination, officially opens its doors next month at the elegant five-star hotel, bringing true Italian style to Dubai Marina. The new venue, which will run for a limited winter season, will offer sweeping views across the Arabian Gulf, accompanied by refreshing Peroni Nastro Azzurro beer and laid-back aperitivo dishes.  

The REX bar pays homage to the Italian ocean liner SS Rex that in 1933 won the ‘Blue Riband’ for the fastest crossing of the Atlantic, winning with effortless Italian passion and flair. The SS Rex became the inspiration behind the creation of Peroni Nastro Azzurro itself; and now, the inspiration behind the new flagship rooftop, which has been designed to make visitors feel as if they have boarded the luxury ocean liner. As the sea-breeze gently blows and the lights of Dubai Marina glitter beneath, guests will be transported to a modern reinterpretation of the original ocean liner. Onboard the original SS REX, there were marble bathrooms, swimming pools and, to the delight of its guests, sand from the Italian seashore on the promenade deck; all of which transcends directly into the design elements of the venue. 

During the exclusive six month opening, Peroni Nastro Azzurro will host the 19:33 @ REX cultural event series, inviting experts across the fields of design, food, travel and fashion to discuss and unlock hidden nuances of Dubai, forging a guide for the city’s style seekers to live every moment in one of the world’s most cosmopolitan cities.

Peroni Nastro Azzurro has always been linked to design and its effortless Italian style has been brought to life through this unique bar concept. The innovative venture demonstrates the distinguished Italian brand’s commitment to passion and style, and further reinforces its position as a super premium product, elevating life’s moments for drinkers across the world.

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