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Our responsible marketing policy

Our responsible marketing policy

These are our group-wide mandatory standards applicable to all commercial communication to customers and consumers by or on behalf of Asahi International and its companies. Includes (but not limited to) beer brand advertising, paid public relations activities in any media or form, packaging, direct marketing, customer marketing, merchandising, sponsorship and experimental marketing, such as promotional events.

Where we are subject to laws, regulations or self-regulatory codes which apply higher standards, we
must also follow these.

We will also seek to participate in national and industry self-regulation
where we operate.


Download AIL Responsible Marketing Policy
Our responsible marketing policy
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