Peroni Nastro Azzurro has signed on as Official Beer of the Australian Open (AO), commencing from 2021.
Peroni Nastro Azzurro has signed on as Official Beer of the Australian Open (AO), commencing from 2021. The brand replaces Stella Artois, which took over the partnership in 2019 from Coopers Brewery. The focus is to create amazing and memorable moments for the fans and guests at the AO, as well as to elevate the tennis hospitality offering and bring new experiences to the fans, at their favorite local venues and also at home.
A custom designed Peroni Aperitivo Bar will be located within the Rod Laver Arena zone. The space will draw inspiration from classic Italian architecture with a crisp blue and white palette creating a Mediterranean courtside oasis. The iconic Peroni blue ribbon is reflected in the shape of the bar, the furniture and a series of striking bespoke “blue ribbon seating areas”.
Peroni will activate the partnership extensively onsite at AO2021, at venues across Melbourne and Australia. The partnership also includes pouring rights at restaurants, bars and food outlets across the Australian Open Melbourne Park precinct.
Australian Open 2021 will take place at Melbourne Park from 8 to 21 February and given the good epidemiological situation in Australia at the moment will be open to visitors.
