Brands | Asahi Europe and International

Hero brands

We are custodians of some of the most admired and some of the most popular beer brands in the world. In all our breweries, we produce beers we are proud of. Which brands please your taste buds?

Asahi Super Dry

Combining a crisp, clean taste with minimalist, metallic silver packaging, Japan’s best-selling beer is a global icon. Launched in 1987, Asahi Super Dry transformed the Japanese beer market, offering a fresh alternative to the heavier, maltier flavours then available. Carefully selected strains of yeast, an exclusive supply of malted barley, rice and hops ensure the highest quality of Asahi Super Dry. One of the largest Japanese beer brands worldwide is selling more than 100 million cases per year.

Pilsner Urquell

In 1842 brewmaster Josef Groll introduced the world to the first ‘pilsner’ lager, and changed beer forever. His invention soon became the most popular style of beer on the planet. We've brewed Pilsner Urquell in the same brewery using the same recipe for over 175 years. To give the beer its beautifully balanced caramel flavour, malt produced from specially grown two-row barley is mashed three times over an open flame, using the local unusually soft water. Later, Saaz hops lend Pilsner Urquell its wonderful aroma and gentle bitterness.

Kozel

Velkopopovický Kozel has come a long way, but the award-winning Czech beer still retains its authentic, easy-drinking flavour and distinctive “billy goat” emblem. The initial brewing took place in the village of Velké Popovice in 1874. The beer has become the biggest selling Czech brand worldwide without ever forsaking its smalltown Bohemia roots. Kozel picked up numerous awards in recent years, among them the Australian Beer Award, the Czech Beer of the Year prize and the World Beer Cup.

Peroni Nastro Azzurro

In 1963, the Peroni family had a vision to create a beer that would embody Italian values of quality and craftsmanship. It was a combination of climate, close proximity to the mountains – where ice and glacial water was plentiful - and the quality of ingredients that helped to create such a distinctive pale, medium-strength beer. Brewed with the same flair and attention to detail through three generations of master brewers, while using the finest ingredients, including our exclusive Nostrano dell’Isola maize.

Grolsch Premium Pilsner

Grolsch, is one of the oldest breweries, with a history that stretches back over 400 years. It is brewed for longer, using two hop varieties and double fermented with 100% malt base. The beer has a naturally green hop aroma, a crisp finish and a clean, confident bitterness from the combination of two Hallertau hops. This is joined by supporting malty flavours from both pale and specifically chosen malts. The result is a pilsner with depth of taste that naturally appeals to a more developed palette.

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